They build their businesses in-between naptimes, around soccer pickups + anywhere in between while their husbands are out working. And while they're excited to build their businesses and start making money, most aren't ready to jump 100% in in terms of hiring a business coach or making massive investments in their business.
Some people might say this is a bad thing - but I think it's normal! And it's something that God puts on our heart in terms how quickly we want to grow and invest in making our businesses successful - which looks different for everyone.